Branding Development and Identity Design
Most people I've come across in my line of work often have a couple of misconceptions about branding development and identity design: that it just involves designing a logo or that it's a long and complicated process requiring high priced branding consultants.
In reality, it is somewhere in the middle. The logo design is a great starting point, forming a strong foundation for your brand. In essence, it should capture the vision and culture of your organisation.
Branding development however, should further define this position and vision by differentiating who you are, what you provide and why you're better than the competition.
